Storm clouds are brewing . . . the storm of the century. This spells trouble for companies that do not respond to sustainability trends. Yet, for companies that read the trends right and respond, a bright future beacons.
The next 15 years will redefine the business landscape. Every industry sector will be disrupted by factors tied to sustainability.
- Airbnb proved you do not need to own hotel rooms to become one of the world’s largest hotel companies.
- Alcan spinoff Novelis is dramatically reducing the need for mining (its raw-material) bauxite to create rolled aluminum – using “closed loop” recycled inputs instead. Novelis teamed with Ford to create the hugely successful “lightweighting” of the F-150 trucks.
What is your industry’s Airbnb or Novelis story? How will your company navigate the sustainability transformation?